Recently, on the streets of Tang Paradise (Da Tang Bu Ye Cheng), foreign visitors have become a more common sight. While enjoying themselves, many of them have stepped into the adjacent Xi’an Mixc Mall, visiting the newly opened UNIQLO Xi’an’s first tax-free shop to purchase seasonal clothing for their Xi’an travels. The consumption experience for inbound tourists is gradually improving.
Simultaneously at Xi’an Mixc Mall, the first foreign card cash withdrawal machine in a shopping mall is coming soon. In the future, foreign visitors can directly use their foreign cards to exchange for Chinese currency and complete cash withdrawals. This withdrawal machine supports foreign cards with Visa, Mastercard, American Express, and JCB brand logos, and supports exchanging currencies such as British pounds and US dollars into Chinese currency for cash withdr
These continuously upgraded inbound tourism consumption experiences reflect the long-term practice of the city’s high-quality cultural and tourism development, and also mirror the cultural tourism quality and humanistic care of Qujiang and Xi’an. Foreign tourists walking these streets are stepping onto a new level of Xi’an’s inbound tourism services.
Hassle-Free Payments: Becoming the Starting Point to Falling in Love with Xi’anawal.
Since China’s visa-free facilitation policies have continued to be introduced, inbound tourism consumption in Xi’an has grown significantly. Riding this “east wind,” foreign visitors coming to Qujiang are continuously experiencing upgraded consumption and payment services.
Before the foreign card cash withdrawal machine landed in Mixc Mall, Qujiang New District had already laid the groundwork for payment convenience infrastructure. Within Tang Paradise, 299 restaurants and cultural creative merchants have all installed foreign card POS payment terminals. The Big Wild Goose Pagoda-Tang Paradise Lotus Garden scenic area’s overseas visitor payment service center and payment consultation center continue to provide currency exchange, foreign card cash withdrawal, small denomination exchange, and mobile payment download assistance services. The 12 gates of the Xi’an City Wall scenic area can all accept foreign bank cards for ticket purchases.
As an “inbound consumption-friendly commercial district,” Xi’an Mixc Mall has achieved full coverage of Alipay+ convenient payment signage. Through the “foreign use of domestic” cross-border service provided by Alipay+ cross-border services, foreign customers can shop throughout Xi’an Mixc Mall with just one phone, making it more convenient, warmer, and more economical.
Moreover, customers from Thailand, South Korea, Malaysia, the Philippines, Hong Kong, and Macau (6 countries and regions) can use their hometown electronic wallets for convenient mobile payment scanning when visiting Xi’an Mixc Mall.
Thoughtful Services: Crafting City Image Through Details
Payment convenience is the starting point for foreign tourists to fall in love with Qujiang, but thoughtful service everywhere speaks volumes.
Located in the Tang Paradise Visitor Service Center, the Bank of Xi’an Overseas Visitor Payment Service Consultation Center is staffed with English and Russian-speaking employees, adapting to various needs of foreign visitors and providing warm guidance.
Small merchants on Tang Paradise streets have not only upgraded their payment systems but also prepared cash denomination packages and posted multilingual acceptance signage. Merchants voluntarily download translation apps and learn basic English to serve foreign tourists more enthusiastically.
Like UNIQLO Xi’an’s first tax-free shop in Mixc Mall, the Qujiang Huashi-Tang Paradise Theme Cultural Creation Flagship Store and other Qujiang merchants have obtained duty-free tax refund status, allowing foreign visitors to pack Western souvenirs while enjoying seamless refund services.
In terms of hotel services, many Qujiang hotels reduce language communication costs through smart services. The Westin Xi’an offers in-room smart device control and multilingual interface navigation to meet the personalized needs of foreign guests.
As the French resident Mike, who has lived in Xi’an for many years, said in an interview with the Xi’an Daily: “Living and traveling in Xi’an right now is really so convenient! Taking the bus, booking scenic tickets, scanning codes to order meals—one phone handles everything, completely hassle-free!”
As Mike says, riding the “inbound tourism” east wind, Xi’an is becoming “more vibrant and modern,” and Qujiang is the best embodiment of this change. From shopping and dining to accommodation services, Qujiang uses thoughtful details to transform the “traffic flow” of inbound tourism into sustained “retention.”
Cultural Immersion: Making Ancient Capital’s Charm Unforgettable
What helps Qujiang and Xi’an “capture foreign tourists’ hearts” is not just service, but immersive experiences rooted in profound cultural heritage.
On various social media platforms, many foreign friends have shared their travel experiences. A German tourist communicating entirely in English with our staff said “my experience so far has been excellent”; another shared “foreign girl screaming loudly in front of the fountain,” saying “I’ve never seen anything like this”; foreign tourists in Tang Dynasty costumes recreating “all nations paying homage” gesture at the camera.
Previously, Ukrainian girl Long Zhihui’s social media post “every second feels like time-traveling, so beautiful, you must come see” even appeared in a People’s Daily article. It’s evident that cross-border cultural experiences leave foreign tourists deeply impressed, as Chinese traditional culture is the core attraction of Xi’an’s inbound tourism.
On November 5, hundreds of guests attending the Global South Media Partners mechanism launch conference and the 13th Global Video Media Forum attended the welcome reception ceremony “Dream Chang’an—Grand Tang Dynasty Welcome Ceremony.” “It feels like traveling back to the Tang Dynasty!” numerous first-time visitors from Latin America and Africa held up their phones to record, expressing their desire to share this “Chinese hospitality” with their hometown audiences.
When foreign tourists exit the subway and see the Danfeng Gate, they can’t help but exclaim “we’re going to court now”; cycling on the city wall becomes an unforgettable experience; when they apply Tang Dynasty makeup, wear hanfu, and appreciate Chinese traditional culture through “time-space transitions,” the power of culture is enough to make “inbound tourism” a “resonant moment” of Sino-Western exchange.
